More and more applications these days are migrating to the Web. Without platform constraints or installation requirements, the software-as-a-service model can be quite cost effective even for small companies. Web application design is, at its core, Web design, but with focused mainly on function. Properly done, web applications offer simple, intuitive and responsive user interfaces that let their users get things done with less effort and time.

Design Objectives
There are several key objectives involved in crafting the properly done web application:

• Internal Consistency
  Achieving a consistent "look and feel" within the application allows users to focus on the task at hand rather than the medium. Web pages with inconsistently applied colors, fonts, and formatting create distractions to the end user that reduces an application's effectiveness.
  
  
• Be Visually Compelling
  While application interfaces should be kept simple, they must still present information in an visually appealing fashion, to ensure vital information is not overlooked.
  
  
• Ease of Use
  The purpose of a web application is to capture and/or communicate data to the end user. This cannot be accomplished without a navigation structure that is intuitive and easy to comprehend, so that the user can focus more on the data and less on navigating the application.
  
  
• Rapid display
  People do not like to wait; this is especially true when viewing web pages--and doubly so for a web application. Web pages with excessive or poorly constructed graphics can take an inordinate amount of time to fully display within a web browser. Even in the modern, high-bandwidth world of broadband Internet connections, the effective web application minimizes graphics sizes and content complexity to ensure a rapid rendering of content.
  
  

At TEKMedia Communications, our application designs are firmly rooted on these basic concepts. We focus on creating web application interfaces that are simple, easy to navigate, and focused on capturing your company's vital data with a minimum of difficulty.